Written: October 13, 2026. Audience: whoever sells. Status: the index of the internal sales system built from Boardy's GTM advice (items 1–25). Every item ends in a file you can open. Nothing here is sent automatically.
marketing/sales/proof-packet.md: the one page with workflow,
inputs, outputs, limits and the benchmark against open source. Facts come only from
docs/CANONICAL_FACTS.md and marketing/claims/readiness_matrix.md.marketing/sales/qualification-checklist.md (Step 0: workflow,
raw-frame access, lens-based setups disqualified, reference standard, the ask of
~20 frames + metadata + 1 reference). Segments by workflow:
marketing/icp/segments-by-workflow.md.marketing/sales/discovery-script.md: the last struggle, the four
roles, cost/delay/risk in their units, objections verbatim.marketing/sales/offer-structure.md: free bounded validation, then the
Software ($10,000) or Hardware ($25,000) Design Partnership
(page 22); acceptance criteria
before coding (marketing/sales/acceptance-criteria-template.md).marketing/icp/design-partner-targets.csv (owner, need,
evidence, blocker, next_date, rig_access_confirmed) and the weekly review with the
kill rule (marketing/sales/weekly-review.md). The scoreboard shows reply,
data-submission, successful-run and paid-conversion rates by segment.marketing/sales/demo-runbook.md, plus the per-instrument
templates in marketing/collateral/per-instrument-templates.md.marketing/collateral/referral-ask.md.marketing/sales/case-study-template.md.Sell only what the current build supports, and make each promise testable. A benchmark number is similarity on a public dataset, never measurement accuracy. The 3D mesh is a visualization. No timing is quoted unless a committed benchmark file holds it.